Where does Fenty Beauty fit into Africa?
“Dark Continent”, that’s the unbecoming adjective to describe Africa. There is no better indicator that the continent is left out of the global market. In fact, this is most acutely in how brands interact with Africans and how Africans are only “meant” to participate as consumers. Worse, there seems to be an underlying assumption that Africans will “consume” anything. As such, Afro-Beauty Consumer, a series hosted by yours truly, engages with brands and their relationships with Africa. In episode one, I’m interrogating Fenty Beauty, Rihanna’s cosmetic line, and it’s relationship with African consumers.