Afropunk is for the people that live on the fringes of generally accepted society. The punks, the alternative kids, and those “within” and “without” are all examples of these people. With the festival making its way to Johannesburg this December, some re-imagining is in order. Specifically, figuring out where to source your looks.
With the festival in an African country for the first time, the fashion and makeup are sure to be authentic…right? Africans are sure to be able to create looks with brands that service their plethora of complexions…right? In case there was any confusion, all brands should service all shades; and yes, that includes the “deep” ones too.
Few brands cater to Africans of deeper shades, and even less are easily available in South Africa. Nevertheless, here are a few notable beauty brands to consider in preparation for Afropunk.
For The Queens
South Africa’s 2017 newcomer to the beauty game was launched by none other than Yvonne Onyanta and Chelsea Chingona. Yvonne is better known for her YouTube channel and you may recognize Chelsea from the Explore page on Instagram. The duo blends creative and business aspects of beauty entrepreneurship perfectly, with Yvonne being the former and Chelsea the latter.
For The Queens came onto the scene with a richly pigmented glitter palette. While it is definitely a companion palette, to let’s say a Morphe palette, it is a festival beauty staple. In addition, the brand provides mink lashes, makeup brushes, and a call-in makeup service! In the South African context, what sets the brand apart is their commitment to displaying their products on different shades of black girls. Not being represented on a brand’s social media is disheartening, but black girls are the face of For The Queens.
Available on @ForTheQueensBeauty Instagram account
Black Opal Cosmetics
Our fans are our faves. And here are some of theirs! *** Stick Foundation SPF15 Love Truly Topaz matches me perfectly! – @kendra_inthepaint *** Pore Perfecting Powder Foundation This stuff is amazing. Added some to my kit today. – @idressfaces *** Soft Velvet Finishing Powder I have all your powder shade in my kit and I can't do without them *❤* – @bimsbeauty
Foundation will make or break any beat. If it’s ashy, you’re ghostly, and if the color formula is off…well, it’s unclear which is worse. Black Opal Cosmetics has been in the industry since 1997, and has been trusted ever since. Their 2017 re-brand has breathed new life into the brand, while their products provide the same multi-shade goodness that black girls appreciate.
Black Opal Cosmetics is not black-owned, however it is representative. That is the cry of black beauty product consumers around the world. In fact, for years, Black Opal Cosmetics has been believed to be black-owned, or at minimum a brand that caters to black womxn. This may have something to do with the muse of Black Opal being a Jamaican womxn by the name of Carol Mouyiaris.
Available in South African pharmacies
Nobody can deny the power that Nigerian makeup artists wield when they create beauty looks. Chichi Eburu is the mastermind behind Juvia’s Place, and her superpower is in the pigment. Every beauty blogger has dreamed of, used, or promoted her brand…and rightly so! The color payoff is insane!
Chichi formulates Juvia’s Place products to show up on richer complexions. Eburu once shared that she specifically swatches on darker complexions to ensure the colors work for everyone. More so than just color payoff, or representation in their marketing, Juvia’s Place branding draws from African cultures. Palettes are often named after people and places in Africa, like the Saharan palette or the Zulu palette, and the Egyptian Queen Nefertiti further influences the imagery around Juvia’s Place.
Available from here.