Image shot by Austin Malema
South Africa’s YouTube community is accused of being underwhelming and unoriginal at least once a month. At this point, I’m not going to bother myself by explaining how we are different and have varied content. After I wrapped season one of The Review, I’m concluding that the content exists, it’s just not as visible as the rest.
I’ve written for urban culture publications like Hype Magazine, Slikour OnLife, and The Plug Magazine. Through this, I’ve been able to develop healthy relationships with musicians, PR agents, and record label representatives. With the support of Mthandeni Khambule, ensuring th
The South African YouTube space is often reduced to being a space of monolithic digital personalities and creators. YouTubers have learned not to argue against naysayers, and instead focus on their communities. Misa Narrates has done the same with the production and success of The Review.
In the years that she has written for urban culture publications like Hype Magazine, Slikour OnLife and The Plug, she’s developed a healthy relationship with musicians, PR agents, and record label representatives alike. With this, creating a music video series like The Review was possible. Additionally, the support of Mthandeni Khambule, who ensures that the production of each music video and contributors thereof are acknowledged, has been of great value to the conversation around what makes a music video memorable and momentous.
Season one of The Review primarily focused on local talents like Elaine, Nasty C, and Boity to name a few. In an interview with Bob Perfect, of Almost Perfect, I shared, “Art is created for yourself, it is published for others.” This has been the spirit of The Review, and thankfully, true to my tag line, my viewers have enjoyed.